g old customers is much lower than that of expanding new cust

The cost of maintaining old customers is much lower than that of expanding new customers. How can the enterprise wechat mall increase the repurchase rate of old customers? Here are some suggestions from desert wind. If your wechat mall is still in its infancy and there are not many old customers, you should cherish every order from now on and keep your precious resources in the early stage.
1、 Control product quality and price
Only high-quality products can really leave a deep impression in people’s minds. Of course, it is not enough to only have high quality products. Reasonably setting product prices is also an important means to improve customer turnover.
2、 Operate in good faith and establish a reliable reputation
A good mall, backed by a good reputation, can attract more loyal customers.
3、 Improve customer satisfaction
Through the customer satisfaction survey, we can understand what customers need and what is valuable to them, so that customers can be satisfied with the product quality and service quality of the store, so as to enhance customers’ satisfaction with the mall.
4、 Improve the overall service quality of the mall
The mall optimizes the shopping process while ensuring product quality and information quality.
5、 Establish network community group and strengthen communication with customers
The community can achieve the purpose of mutual communication between customers, which is an effective way to cultivate a stable customer base. The use of online community can make customers have a certain sense of identity, and it is easy to get close together. It can effectively cultivate mutual emotional dependence and cohesion, and increase the return rate.
6、 Implement VIP membership system and adopt promotion means
VIP members can be provided with free gifts, free delivery, etc. to increase the return visit rate of customers to the store, so as to enhance the return rate of customers. Discounts and other promotional activities can be carried out on holidays, and discounts can also be given to repeat customers.
To sum up, there are mainly the following aspects:
1. Customer satisfaction has always been an important influencing factor of mall loyalty, and satisfaction is the leading factor of store loyalty.
2. Trust is decisive.
3. Intrinsic value affects customer loyalty.
How to improve the repurchase rate? Through these methods, some old customers can be attracted more or less. After all, they have recognized your store, and it is not so difficult to reactivate them. Using e-commerce ERP to push care messages, e-mails, updates, promotion reminders, etc. in real time, customers can wake up their memories.